Palmonas’ New Campaign Shows How Jewellery Marketing Is Shifting--from Faces to Frameworks
Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.
World Gold Council and GJEPC Enter into Strategic Partnership for Generic Gold Jewellery Marketing in India
The World Gold Council and Gems and Jewellery Export Promotion Council (GJEPC) have signed an agreement to promote gold jewellery in India in 2021
ROAD TO RECOVERY SERIES: Heritage Brand 'Rose' Believes In Going Digital
In this pandemic, it’s the kind and considerate actions that make all the difference, in business and in life. Karan Vaidya, of heritage brand of fine jewellery 'Rose', Mumbai shares some vital insights…
Decoding the Millennials !
The group of 18 to 34 year-olds or as they are named nowadays, the 'Millennials' are the most knowledgeable and conscious generation of our history.
Kalyan Jewellers' launches its flagship showroom in Chennai
It is Kalyan Jewellers' 50th showroom in South India and 78th store globally.
MBJ lines up a special range of jewellery to celebrate Valentine's Day
This unique collection starting at Rs 2,60,000 onwards and is available across MBJ stores in Delhi, Kolkata and Jaipur.
IGI announces the opening of its state-of-the-art Laboratory in Hyderabad
The IGI Lab will facilitate faster, easier and better inter-market communication and certification in the jewellery industry from Panjagutta – Hyderabad.
Pandora, Ivanka Trump and Roberto Coin share top honours with Cartier, Graff and Patek Phillipe in 2011 top jewellery and watches brands list
United Brands LLC, Beverly Hills, released its 2011 top 10 lists of the highest ranking jewelry, watch and diamond brands in the world.
Responsible Jewellery Council announces Signet Jewellers as new certified member
Signet Jewelers' certification encompasses all of its US and UK operations, which total over 1,800 retail locations
Lucky Jewellery's unique show of solidarity and support for the Indian cricket team
A fabulous handcrafted, bejewelled timepiece is Lucky Jewellery's way of showing support to the Indian cricket team.
Flawless receives Rs. 321 million export order
Will be required to execute it within three months
Dubai Fuels Global Collective Jewellery Marketing Initiative
Third City of Gold Conference Envisages Major Network
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